I Might Be Wrong audio

🎙 Podcast📚 Philosophy🇺🇸 English

34,126 Subscribers

Starting at $30/cpm

Description:

"I Might Be Wrong" is the #4 humor newsletter on Substack, with tens of thousands of subscribers. In this smart-but-salty podcast, multiple Emmy, Peabody, and Writers Guild Award-winning comedian Jeff Maurer -- formerly Senior Writer for Last Week Tonight with John Oliver -- takes on news stories of today and yesteryear with a wit that Monty Python's Eric Idle once called "hilarious". Jeff's experience is eclectic -- he's been a speechwriter, standup comic, Peace Corps volunteer, and construction worker at various points in his life -- and his viewpoint is independent; though a self-described "Obama Democrat", he takes an independent-minded approach that values quality of arguments instead of party allegiances. Plus: There are jokes. And some tasteful swearing.

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Audience

My audience follows the news; they're overwhelmingly highly-educated, and a disproportionate number work in politics. The age distribution seems to be pretty widely distributed: The median age is probably mid-40s, though there are certainly college kids and retirees in my audience. They all seem to have jobs. The male/female ratio does not seem to be 50/50; I'd guess that it's 60/40 male.

Size

34,126 Subscribers

Interests

📚 Philosophy

Region

Global, though primarily the US

Analytics

As I write this, I have over 34,000 subscribers and am growing at a rate of a bit over 2,000 per month. A typical non-paywalled post gets around 4,000 downloads in the first 30 days, growing rapidly. This time last year, a typical non-paywalled post got around 1,000 downloads in 30 days, so that's 4x growth in one year.

Open Rate

33%

Click Rate

12%

Offers

Starting at $20

Read-on commercial placed at the beginning of the podcast

$20 per 1000 views

CPM (pay per 1000 views)

I'll do a personalized read of your 60-90 second ad, and I'm a writer/comedian, so I'll make it fun to listen to. It will be the first thing people hear when they turn on the pod.

Read-on commercial placed mid-podcast

$30 per 1000 views

CPM (pay per 1000 views)

I'll do a personalized read of your 60-90 second ad, and I'm a writer/comedian, so I'll make it fun to listen to. I'll place it mid-episode so that it's difficult to skip.